Media and entertainment are essential components of the economy, keeping consumers informed about developments around them (political economic and social) as well as keeping them updated on the latest products and services offered. This industry encompasses a wide range of technologies, including but not limited to TV, satellite, internet, newspapers, magazines and radio. However, the advent of such technologies has created a wide variety of difficulties, including but not limited to copyright issues, consolidation, constantly shifting advertiser goals, increasing competition, and so on.
Cambridge Consulting can assist media companies in expanding and improving their capacities, in order to reach the maximum number of consumers possible, in the most appropriate manner. Cambridge Consulting will examine all distribution platforms, operational models and other possibilities, for the development of the firm. Cambridge Consulting will perform examinations and audits of the company, understanding its weak points and offering solutions to remedy them.
Media, the fourth estate, when entwined with the entertainment component represents an effective facet of consumers in India. Technology has played a key role in influencing the entertainment industry, by redefining its products, cost structure and distribution.
The Indian Media and Entertainment (M&E) industry stood at US$ 12.9 billion in 2009 registering a 1.4 % growth over last year. Over the next five years, the industry is projected to grow at a compound annual growth rate (CAGR) of 13 % to reach the size of US$ 24.04 billion by 2014, the report stated.
The Indian animation industry is expected to grow at 20 % to reach US$ 253 million by 2013 from the current US$ 122 million. The Indian gaming market alone has been estimated at US$ 239 million and is expected to grow at a compounded annual growth rate of over 50 % to reach US$ 1.3 billion by 2013.
The radio advertising industry is projected to grow at a CAGR of 12.2 % over 2010-14, reaching US$ 342.7 million in 2014 from the present US$ 192.8 million in 2009http://www.ibef.org/industry/mediaentertainment.aspx
Television
The television industry is projected to continue to be the major contributor to the overall industry revenue pie and is estimated to grow at a rate of 12.9 % cumulatively over the next five years, from an estimated US$ 5.69 billion in 2009 to US$ 10.45 billion by 2014, as per a report by PwC.
A report by research firm Media Partners Asia (MPA) stated that India is poised to become the world’s largest direct-to-home (DTH) satellite pay TV market with 36.1 million subscribers by 2012, overtaking the US. Furthermore, in its report titled ‘Asia Pacific Pay-TV and Broadband Markets 2010’, MPA said India’s DTH subscriber base will increase from 17 million in 2009 to 45 million by 2014 and 58 million by 2020.
Radio
Radio is considered a mass medium. It ideally suits the Indian environment – leveraging its twin advantages of wide coverage and cost effectiveness. Currently, the sector generates annual revenues worth US$ 49.5 million and is growing at around 20 % annually.
The radio advertising industry is projected to grow at a CAGR of 12.2 % over 2010-14, reaching US$ 342.7 million in 2014 from the present US$ 192.8 million in 2009http://www.ibef.org/industry/mediaentertainment.aspx
Broadcast TV & Radio Content Creation
Cambridge Consulting can offer services such as assistance in finding talent, legal issues related to music creation and rights, arts/photography acquisitions and advice regarding technological investments in telecommunications platforms, digital software and consumer electronics.
Cable networks
Coming soon.
Book, Magazine, and Newspaper Publishing
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Music Production & Studios
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Filmed entertainment
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Professional sports
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